Fond memories make fragrances a favorite

When the scent of a fragrant product triggers a fond memory that a customer holds, it is more likely to be a hit. A product's scent often evokes personal emotional memories and influences its appeals to customers.

High levels of moral reasoning correspond with increased gray matter in brain

Individuals with a higher level of moral reasoning skills showed increased gray matter in the areas of the brain implicated in complex social behavior, decision making, and conflict processing as compared to subjects at a lower level of moral reasoning, according to new research from the Perelman School of Medicine

Subconscious learning shapes pain responses

Researchers report that people can be conditioned to associate images with particular pain responses - such as improved tolerance to pain - even when they are not consciously aware of the images

Your pain reliever may also be diminishing your joy

Researchers studying the commonly used pain reliever acetaminophen (paracetamol) found it has a previously unknown side effect: It blunts positive emotions, Jeff Grabmeier writes.

In the study, participants who took acetaminophen reported less strong emotions when they saw both very pleasant and very disturbing photos, when compared to those who took placebos.

Acetaminophen, the main ingredient in the over-the-counter pain reliever Tylenol, has been in use for more than 70 years in the United States, but this is the first time that this side effect has been documented.

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