Who likes what they look like in their passport or drivers licence photos? And yet in these days of social media, especially career sites like Linkedin our headshots are increasingly important. Now scientists can predict how much people will like you, or trust you by looking at your photo. University of York scientists have nailed what pics give what first impressions – and that changes subsequent behaviour toward the person.
In the media, especially in TV, the impression you make on people can make or break a show. Now scientists can predict what you’ll like on the box by analysing the brain waves of just a few viewers. Brainwaves of 16 individuals were shown to predict accurately how the mass audience would respond.