Paying it forward? What’s that altruistic behaviour about and why might it be good for companies to encourage? Paying it forward is paying for the next person and people are more generous when they do that. Pay what you want, another model, can also be used by sustainable companies.
The more we think, the more likely we are to indulge ourselves in more dessert. When we feel good about ourselves we’re more likely to indulge.
There’s long been thought to be a genetic influence on how much alcohol people drink. Now there’s some proof. There’s a gene that regulates alcohol consumption in mice, just isolated at Newcastle Uni in the UK.
Scientists have also found the seat of fear in the brain. Diminishing fear important because of all the anxiety disorders in the world, but raises the spectre of being able to create fear in people’s brains.