Adam Sadilek, formerly of Microsoft, now a researcher at Google, and John Krumm, a principal researcher at Microsoft, were inspired by the question of predicting where people would be in the future and even led off with the query, “Where are you going to be 285 days from now at 2PM?” in their their paper, Far Out: Predicting Long-Term Human Mobility.
Game of Thrones continues to be really popular – but what’s behind our need for epic battles, whirlwind romances, saving the lives of strangers and family feuds? It could be evolutionary consumerism. Consumer behaviour can’t be understood without understanding evolutionary forces. Joseph Campbell knew this too, and new research builds on what he said.
Epic battles, whirlwind romances, family feuds, heroic attempts to save the lives of strangers: these are stories guaranteed to grace the silver screen. According to new research from Concordia University, that’s not lazy scriptwriting, that’s evolutionary consumerism.
Marketing professor Gad Saad says evolution has hard-wired humans to be naturally drawn toward a specific set of universal narratives within cultural products. His new article in the Journal of Consumer Psychology shows that little in consumer behaviour can be fully understood without the guiding light of evolution.
Nostalgia – once thought of as a malady of the depressed may be useful in your life. The New York Times summarises the recent research that shows nostalgia isn’t what it used to be.